Whatnot is a live shopping marketplace that connects buyers and sellers through interactive livestreams, auctions, and online storefronts. The company provides a platform where sellers can host live shows, demonstrate products, conduct auctions, offer fixed-price listings, and engage with buyers in real time across categories including fashion, collectibles, electronics, beauty, and other consumer goods. Its platform also supports product discovery, payments, shipping, seller tools, giveaways, messaging, and live analytics to facilitate transactions and manage online commerce. Whatnot combines livestreaming, social interaction, and e-commerce to create an interactive shopping experience in which buyers can communicate directly with sellers while viewing and purchasing products. The company also provides businesses and individual sellers with digital tools to manage inventory, schedule shows, process orders, and build communities around their products and interests.