Marketing Associate, Australia
Whatnot
Marketing & Communications
Melbourne, VIC, Australia
AUD 85k-115k / year
Posted on Mar 25, 2026
🚀 Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
💻 Role
As a Marketing Associate at Whatnot, you have a deep understanding of our customers and what drives acquisition, engagement, and retention. Your focus is on growing buyer demand across all key categories in Australia. You play a key role in executing campaigns and building relationships that generate buzz, strengthen community, and drive conversion across the platform. This includes digital events on Whatnot, integrated marketing campaigns, in-person events and activations, influencer partnerships, collaborations with sellers and creators to create compelling, high-performing content.
About
Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact go a long way here. As our next Marketing Associate, you should have 3+ years of marketing experience in a fast-paced environment, plus:
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation Range: A$85K - A$115K
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
💻 Role
As a Marketing Associate at Whatnot, you have a deep understanding of our customers and what drives acquisition, engagement, and retention. Your focus is on growing buyer demand across all key categories in Australia. You play a key role in executing campaigns and building relationships that generate buzz, strengthen community, and drive conversion across the platform. This includes digital events on Whatnot, integrated marketing campaigns, in-person events and activations, influencer partnerships, collaborations with sellers and creators to create compelling, high-performing content.
- Support buyer acquisition across categories by developing and executing campaigns and events that generate community buzz and drive demand on Whatnot
- Plan and execute product release campaigns, and support on-platform events and key community moments across multiple channels
- Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
- Partner with the global social team to develop and execute social media strategy, including managing a social calendar and advising on content for tentpole campaigns
About
Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact go a long way here. As our next Marketing Associate, you should have 3+ years of marketing experience in a fast-paced environment, plus:
- Experience in:
- category marketing,
- events,
- social media marketing,
- influencer marketing, or
- business operations
- You have a background in running digital marketing campaigns with a proven ability to conceptualize, produce and drive campaign conversion
- You have experience and an interest in working directly with influencers and creators
- You are a problem solver with strong project management skills and the ability to fully own execution across multiple marketing channels
- You're immersed in internet culture and excited to dive deep into the inner-workings of Whatnot’s communities
- You have a passion for creator communities and/or existing Whatnot product categories
- You’re data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs
- Proficiency in digital platforms and data analytics tools
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
- Experience at a high-growth startup, marketplace, or creator-focused platform is a plus
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation Range: A$85K - A$115K