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Senior Product Marketing Manager - Investing



Marketing & Communications, Product
Toronto, ON, Canada
Posted on Thursday, May 23, 2024
Your career is an investment that grows over time!
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3 million users who trust us with more than $40 billion in assets.
Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.
About the Role
We are looking for a client-obsessed Senior Product Marketing Manager to support our Product Marketing Lead on efforts on our Managed Investing business.
Product Marketing is responsible for taking product features and launches and building them into cohesive narratives and integrated campaigns delivered across marketing and in-product surfaces, while also connecting with clients to share back what is working and what other opportunities exist. We build connected go-to-market strategies, explore our next opportunities, and build and maintain cross-functional relationships to influence change in our business. You'll bring a passionate growth oriented mindset to help execute campaigns in this regard - working cross-functionally to bring the right value proposition, positioning, messaging, channel strategy and growth plans to life.
You’ll work on some of our most critical and innovative products alongside cross-functional teams from Product Management, User Experience, Growth, Brand, Data Science, Engineering, Research, and more. As we work to build out this team, you'll have a pivotal role in building a world class Product Marketing function at Wealthsimple.

What you’ll do day to day

  • Deliver client insights: lead, develop and execute client research initiatives, and dive into our internal data to find patterns and growth opportunities, and then champion those learnings across relevant teams to drive action. Become the voice of our clients and trusted advisor to inform product positioning, brand differentiation, content creation and external communications.
  • Deliver market insights: Develop a deep understanding of the market and ecosystem (including clients, competitors, policymakers, news media, and the government)
  • Influence the product roadmap and value proposition: Forge strong relationships with R&D partners in order to drive their product adoption targets and influence the product roadmap strategy and its sequencing through ongoing client research, market and competitive assessments with research and data teams. Similarly, have strong opinions and convictions on what not to build since our opportunities and whitespace is vast.
  • Lead all Go-To-Market initiatives: Lead all Go-to-Market launches across our managed investing and alternative investing products. Develop effective GTM’s by leveraging client insights, market context, shaping positioning and messaging strategy to drive business outcomes. Ensure the launch runs smoothly by managing the executional details across multiple stakeholders. This includes managing legal reviews, collaborating with stakeholders as we build positioning into marketing materials across all touchpoints, ensuring our data science teams are set up to track the success of our campaign, and summarizing & sharing out results.
  • Lead new experiments: design, execute and track results for new experiments (we love to find scrappy ways to test if a bigger bet is worth making) aimed at suggesting ways to change our fundamental product and marketing operations to scale growth.

About You

  • You have 7+ years of experience in marketing in technology organizations that have experienced hyper-growth
  • You have experience in the finance/investing industry - either at a fintech or a more traditional player
  • You’re a great cross-functional leader, but also love doing the work. You can hold your own with the leadership team, but also enjoy executing as an individual contributor as we grow the team and function
  • You have a demonstrated track record of crafting customer segment oriented campaigns to steer new customer acquisition, and deepen engagement & retention
  • You bring out the best in others, enabling them to do their most impactful work
  • You have strong relationship building capabilities and the ability to work cross-functionally and build bridges between the marketing organization and the R&D organization. You connect dot that others often miss and thereby help marketing channel teams and the R&D org come together to make “1+1 = 3”
  • You have the ability to break down complex concepts so that they’re simple, clear, and human
  • You have experience in tech companies where customer and data insights guide your decisions
  • You bring qualitative analytical abilities and are familiar with A/B testing
  • You thrive in a fast-paced environment with a bias towards action
  • You go above and beyond to seek out growth opportunities for the business, for your discipline, and for yourself
  • You are a challenger. You don’t take things at face value and questions status-quo assumptions like “well, we’ve always done it this way” or “someone is doing it this way, so…” because you're constantly looking to optimize and level up both the business and those around you
  • You have an optimistic mindset and default to “Challenge or problem? Good. Let me find an opportunity to solve it”
Why Wealthsimple?
🤑 Competitive salary with top-tier health benefits and life insurance
📈 Retirement savings matching plan using Wealthsimple Work
🌴 20 vacation days per year and unlimited sick and mental health days
📚 Up to $1,500 per year towards wellness and professional development budgets respectively
🛫 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
🌎 A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
💖 Company-wide wellness days off scheduled throughout the year
We’re a remote-first team, with over 1,000 employees coast to coast in North America. Be a part of our Canadian success story and help shape the financial future of millions — join us!
Read our Culture Manual and learn more about how we work.
DEI Statement
At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Accessibility Statement
Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.