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Product Marketing Manager (Banking & Loyalty Programs)

Wealthsimple

Wealthsimple

Marketing & Communications, Product
Toronto, ON, Canada
Posted on Friday, May 10, 2024
Your career is an investment that grows over time!
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3 million users who trust us with more than $40 billion in assets.
Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.
About the Role
We are looking for a client-obsessed Product Marketing Manager to support our Product Marketing Lead on efforts across our Banking (Cash) & Loyalty Program product lines. Product Marketing is responsible for taking product features and launches and building them into cohesive narratives and integrated campaigns delivered across marketing and in-product surfaces, while also connecting with clients to share back what is working and what other opportunities exist. We build connected go-to-market strategies, explore our next opportunities, and build and maintain cross-functional relationships to influence change in our business. You'll bring a passionate growth oriented mindset to help execute campaigns in this regard - working cross-functionally to bring the right value proposition, positioning, messaging, channel strategy and growth plans to life.
In the role, you will contribute to driving the growth of our everyday money (spending & savings) products, like Cash and provide an exceptional offering for our higher net worth Premium and Generation clients. If you apply for this position, banking or credit card experience - whether at a fintech or a more traditional player - is a big plus.
You’ll work directly with a Product Marketing Lead on some of our most critical and innovative initiatives, interfacing cross-functionally with other teams from Product Management, User Experience, Growth, Brand, Data Science, Engineering, Legal, and more.

What you'll do day to day:

  • Support on our biggest Go-To-Market initiatives: ensuring that the launch runs smoothly by managing the executional details across multiple stakeholders. This includes managing legal reviews, collaborating with stakeholders as we build positioning into marketing materials across all touchpoints, ensuring our data science teams are set up to track the success of our campaign, and summarizing & sharing out results.
  • Lead smaller Go-To-Market initiatives: learn the ropes and gain experience in forming the launch strategy for your own campaigns, from shaping positioning and go-to-market plans, to leading execution across all teams and touchpoints.
  • Drive more client insights: develop and execute client research initiatives, and dive into our internal data to find patterns and growth opportunities, and then champion those learnings across relevant teams to drive action. Become the voice of our clients and trusted advisor to inform product positioning, brand differentiation, content creation and external communications.
  • Lead new experiments: design, execute and track results for new experiments (we love to find scrappy ways to test if a bigger bet is worth making) aimed at suggesting ways to change our fundamental product and marketing operations.
  • Help us develop a deeper understanding of the market and ecosystem (including clients, competitors, policymakers, news media, and the government) by taking on regular market and competitor scans.

About you:

  • 5+ years of experience in marketing in technology organizations that have experienced hyper-growth.
  • You’re a great cross-functional collaborator who brings out the best in others, enabling them to do their most impactful work.
  • You have a demonstrated track record of developing go-to-market plans, helping to shape positioning, and working to bring that positioning from theoretical (in a doc) to practical (on a surface).
  • You are comfortable diving into client behaviour data to find pockets of demand and growth, and manage campaign results to assess impact and incrementality, as well as make recommendations as to how these results should shape future actions.
  • You are capable of managing interdepartmental relationships, ensuring that all stakeholders are working off the latest/updated information, that their questions are answered quickly, and that they are delivering on their plans on time and in a coordinated fashion across channels.
  • You are detail oriented, ensuring that all marketing materials produced (by yourself and by others) are accurate and aligned with the overall positioning of the product or feature.
  • You have experience in tech companies where customer and data insights guide your decisions.
  • You bring qualitative analytical abilities and are familiar with A/B testing.
  • You thrive in a fast-paced environment with a bias towards action.
  • You go above and beyond to seek out growth opportunities for the business, for your discipline, and for yourself.
  • You are a challenger. You don’t take things at face value and questions status-quo assumptions like “well, we’ve always done it this way” or “someone is doing it this way, so…” because you're constantly looking to optimize and level up both the business and those around you.
  • You have an optimistic mindset and default to “Challenge or problem? Good. Let me find an opportunity to solve it”.
Why Wealthsimple?
🤑 Competitive salary with top-tier health benefits and life insurance
📈 Retirement savings matching plan using Wealthsimple Work
🌴 20 vacation days per year and unlimited sick and mental health days
📚 Up to $1,500 per year towards wellness and professional development budgets respectively
🛫 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
🌎 A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
💖 Company-wide wellness days off scheduled throughout the year
We’re a remote-first team, with over 1,000 employees coast to coast in North America. Be a part of our Canadian success story and help shape the financial future of millions — join us!
Read our Culture Manual and learn more about how we work.
DEI Statement
At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Accessibility Statement
Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.