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Director of Digital Marketing



Marketing & Communications
New York, NY, USA
Posted on Tuesday, July 9, 2024

At Veriff, our Go to Market Division is the driving force behind our mission to create a safer, more trustworthy online world. We are a dynamic team dedicated to growing our customer base and enhancing our brand's global presence. With a customer-first approach, we provide tailored solutions that instill trust and inspire businesses to join our cause. Our strategy is built on innovative thinking, meticulous research, and cross-team collaboration, ensuring that we work towards a unified vision.

You will play a crucial role in shaping and driving Veriff’s self-serve GTM strategy. This role is designed for a strategic marketer with a deep understanding of digital marketing and a passion for leveraging data to drive business growth. You will be responsible for developing and executing comprehensive marketing plans that attract, engage, and retain customers through our self-serve platform. You will work closely with the CRO, President, VP of Marketing, CTO, and other key stakeholders to ensure our self-serve model meets our growth objectives and provides an exceptional customer experience.

You’ll help us protect honest people online by:

  • Developing and implementing marketing strategies for Veriff’s self-serve GTM model, focusing on strategy, execution, budgeting, reporting, and collaborating.
  • Familiarity with the latest trends and technologies in digital marketing.
  • Collaborating with cross-functional teams, including Product, Sales, and Customer Success, to ensure alignment and seamless execution of marketing initiatives.
  • Creating and managing digital marketing campaigns across various channels (e.g., SEO, SEM, email, social media, content marketing) to drive traffic and conversions.
  • Developing and optimizing landing pages, marketing collateral, and other digital assets to enhance the user experience and maximize conversion rates.
  • Analyzing and reporting on marketing performance, using data to refine strategies and tactics for continuous improvement.
  • Conducting market research and competitor analysis to identify opportunities and inform marketing strategies.
  • Managing the self-serve marketing budget, ensuring efficient allocation of resources to achieve business objectives.
  • Staying up-to-date with industry trends, emerging technologies, and best practices in digital marketing and self-serve models.

You are the right future Veriffian for the job if you have:

  • 8+ years of experience in digital marketing, with a focus on self-serve or SaaS models.
  • Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth.
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo).
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Creative thinker with a data-driven mindset and a passion for continuous improvement.
  • Experience with A/B testing, conversion rate optimization, and user experience design.

You’re an especially awesome match if you have:

  • Previous experience within the of the identity verification industry or related fields.
  • Experience working in a high-growth tech company.
  • Experience in managing budgets and optimizing ROI.
  • A passion for protecting honest people online and a commitment to Veriff’s mission.

Eligible Locations:

California, Florida, Georgia, Idaho, Illinois, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Vermont, Virginia, Washington

Compensation for USA employees:

$165,600 - $196,800 per year. Please note that our salary ranges are based on current market data, and the offered compensation may vary based on experience, skills, location, and other factors permitted by law.

Why Veriff?

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations, helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team and offices in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force. When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include...

  • Flexibility to work from home
  • 7 extra recharge days per year on top of your annual vacation days
  • Stock options that ensure you share in our success
  • Private health insurance coverage to ensure you’re feeling great physically and mentally
  • Learning and Development and Health & Sports budgets that you are free to tailor to your own needs
  • Six weeks of fully paid sabbatical leave after reaching your 3rd work anniversary
We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives, and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!
Please be informed that in the final stage of the recruitment process, we may request you to go through identity verification. For more information, please see Recruitment Privacy Policy.

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