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Product Marketing Manager



Marketing & Communications, Product
United States
Posted on Friday, June 7, 2024

Snapdocs is a rapidly growing company backed by investors like Sequoia, Y Combinator, F-Prime and Tiger Global. We're an innovative team taking on the extensive mortgage market, bringing scalable and sophisticated software to a pillar of the US economy that still relies on fax machines and manila envelopes. Today, 20% of real estate transactions are processed through our platform. As we expand our product offering to serve more customers, we need to grow our team with smart, hungry, and curious people. That’s where you come in…"

Snapdocs is looking for a Product Marketing Manager to help accelerate the growth of the business. You will have the opportunity to grow Snapdocs’ many products across digital closings, settlement/title & notary solutions as well as new product features coming to market. This is a strategic, high-impact marketing role that will ensure every GTM team knows how to sell our products with the right nuance and knows our product inside and out. This role will also focus on building robust GTM strategies for new products developed and ensure everyone internally is aligned with the vision, purpose and launch plan.

What you’ll do:

  • Perform research, both qualitative and quantitative, to better understand our competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go to market strategies
  • Develop and maintain a coherent brand narrative that will propagate to all the work completed by the various teams, including GTM strategies, messaging & positioning, and demand gen campaigns
  • Work closely with our GTM teams to develop distinct customer segments for our lender and settlement/title products with differentiated messaging, positioning, and collateral for each segment
  • Work closely with our customer success team to drive adoption among existing customers, helping to build content and collateral that drives adoption and overall satisfaction
  • Work closely with the product team to ideate, validate, construct the full GTM strategy, and launch new products and features to market - capturing net new customers and driving adoption with our existing base
  • Work closely with the marketing team to develop third party market research and white papers to better support our positioning in the market
  • Develop new product packages for relevant customer segments and personas in order to increase win rates or net new customers

You’re a good fit if you have:

  • Bachelor’s degree
  • 4+ years of product marketing experience at a B2B SaaS company
  • Proven track record of launching products and features to market
  • Extensive storytelling experience and proficiency in writing
  • Experience building collateral for every stage of the sales process
  • Proven experience with pricing strategy development and analysis
  • A blend of creativity and analytical thinking skills
  • Strong attention to detail and an eye for quality
  • Ability to grasp and translate technical capabilities into understandable values/benefits
  • Complex, cross-functional project/program management experience
  • Experience with positioning and marketing products in complex industries, such as finance or healthcare
  • Clear and concise communication skills
  • Experience in fintech, banking, or real estate is a bonus

If you are located in NY, CA, WA or MA, the salary range for this role is $127,500.00 - $172,500.00. For all other locations, the range is $111,600.00 - $151,000.00 . As a new hire, your starting salary will likely be between the 25th percentile and the midpoint of the range; however, all offers are based on the successful candidate’s experience and qualifications.

Snapdocs strongly values diversity and drive. We want to work with people of different backgrounds and different paths in life, and we trust our team to make smart decisions. This means we value independent work as well as collaboration.

Our benefits include (but are not limited to):

  • Excellent health, dental, and vision benefits
  • 401(k) with up to 4% company match
  • 16 weeks paid parental leave (regardless of gender)
  • Flexible time off policy
  • Flexible spending account for healthcare and dependent care
  • Life and disability insurance

Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)