Channel Marketing Program Manager
Salt Security
Salt Security is the original API Security vendor pioneering the market as the first vendor in 2018. Since then we have exhibited hyper-growth in a number of customers, threats stopped, and revenue. We saw API security as the security battleground of the future years ago as APIs started to form the foundation of the application innovation needed to drive business success today. Across banks, retail and transportation, IoT, autonomous vehicles, and smart cities, every modern app depends on APIs. Attackers realize APIs are the conduits to all sorts of valuable data and services – within the year, APIs are predicted to be the number one application threat vector. Without secure APIs, businesses cannot rapidly innovate. Salt Security has delivered the only patented solution to discover all APIs and their exposed data, stop API attackers, and provide remediation details for dev teams to write more secure APIs.
At Salt, we’re passionate about what we do. We work as a team and embrace new ideas, wherever they come from. We also enjoy all the benefits of a startup environment, including quickly seeing the results of your work, making an outsized impact on our company, and solving diverse challenges.
Want to make a big difference? We encourage you to apply!
The Channel Marketing Program Manager is responsible for developing and executing marketing strategies and programs designed to drive sales growth through channel partners (distributors, resellers, or affiliates). This role involves collaborating with cross-functional teams (sales, marketing, product, etc.) to create targeted marketing initiatives that align with company goals and enhance partner performance.
Key Responsibilities:
- Partner Program Development:
- Design and manage channel marketing programs that support partner acquisition, enablement, and growth.
- Develop tailored marketing materials, incentives, and promotions for partners to drive sales.
- Collaborate with sales teams to align marketing initiatives with channel partners’ needs.
- Campaign Management:
- Plan, execute, and monitor multi-channel marketing campaigns (digital, events, content, and social) with channel partners.
- Track and measure the effectiveness of campaigns and programs to optimize performance and ROI.
- Relationship Building:
- Act as the main point of contact for channel partners, ensuring clear communication and support for marketing initiatives.
- Build and maintain strong relationships with partners to increase engagement and collaboration.
- Partner Enablement:
- Provide channel partners with training, resources, and tools to effectively market and sell the company’s products or services.
- Develop and distribute partner playbooks, toolkits, and sales collateral.
- Performance Monitoring & Reporting:
- Analyze partner performance and campaign effectiveness, delivering insights and recommendations to improve results.
- Manage marketing budgets, track expenditures, and report on ROI for channel marketing initiatives.
- Cross-functional Collaboration:
- Collaborate with internal teams such as product, sales, and corporate marketing to ensure channel strategies align with overall business objectives.
- Work closely with the product team to ensure partners are equipped with the latest product information and messaging.
- Event Planning & Execution:
- Coordinate partner-focused events, webinars, and trade shows to drive awareness and engagement.
- Support partner participation in industry events and provide marketing assets to enhance their presence.
Qualifications:
- Bachelor’s degree in marketing, business, communications, or a related field (MBA is a plus).
- 3-5+ years of experience in channel marketing, partner marketing, or program management.
- Experience working with channel partners, such as resellers, distributors, or affiliates.
- Strong project management skills and ability to handle multiple tasks simultaneously.
- Knowledge of digital marketing tactics, including email, social media, content marketing, and advertising.
- Experience with marketing automation tools (e.g., Marketo, HubSpot), CRM software (e.g., Salesforce), and partner management platforms.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
- Analytical mindset with the ability to derive insights from data and adapt strategies accordingly.
- Understanding of the sales process and ability to align marketing initiatives with sales objectives.
Preferred Skills:
- Experience in B2B marketing and channel sales environments.
- Knowledge of market development funds (MDF) programs and how to effectively manage them.
- Familiarity with co-marketing programs and strategies.
Key Competencies:
- Strong leadership and organizational skills.
- Ability to work in a fast-paced, dynamic environment.
- Problem-solving skills and adaptability.
- Results-driven with a focus on delivering measurable outcomes.