CRM and Lifecycle Marketing Manager
Qonto
Marketing & Communications
Paris, France
Posted 6+ months ago
Our mission? Making day-to-day banking easier for SMEs and freelancers thanks to an online business account that's combined with invoicing, bookkeeping and spend management tools. Thanks to its innovative product, highly reactive 24/7 customer support and clear pricing, Qonto has become the leader in its market.
Our journey: Founded by Alexandre and Steve in July 2017, Qonto has rapidly gained trust, serving over 500,000 customers. Thanks to our wonderful team of 1,600+ Qontoers, we also made it to the LinkedIn Top Companies French ranking!
Our values:
Customer focus | Prioritize customers in everything you do
Ownership | Own your part, get things done
Teamwork | Make (team)work easy
Mastery | Continuously raise the bar
Integrity | Always do what’s right, and respect people
Our beliefs: At Qonto, we're committed to fostering a welcoming environment where everyone can thrive. We prioritize evaluating applicants based solely on skills and potential, ensuring diversity with 50% international team members, 44% women, and 20% parents. Join us in building a workplace that celebrates diversity and individuality.
⭐ Mission
Join us as a CRM Specialist to drive impactful customer communications and engagement across our Engagement & Retention segment. You'll be instrumental in crafting and optimizing automated customer journeys that deliver measurable value to our 500,000+ customers across Europe. Working closely with Coralie, who is restructuring the Lifecycle team to serve different customer experience maturity stages better, you'll help shape the future of how Qonto engages with its customers.
👩💻🧑💻 As a CRM Specialist at Qonto, you will:
• Design and implement targeted automation strategies for the Engagement & Retention segment, working alongside Valentina to drive customer engagement and conversion
• Partner with Product, PMM, and Growth Ops teams to define and implement the most relevant communication sequences
• Partner with creative and local teams to develop market-specific emails, SMS, push notifications, and in-product communications that resonate across our 8 markets
• Monitor and report on key performance metrics through data analysis to continuously improve our communication strategies
• Contribute to the team's knowledge sharing and best practices as we reorganize around customer experience maturity stages
🤔 What you can expect:
• Market/Team Context: You'll join a dynamic Lifecycle team that's being strategically reorganized around customer experience maturity stages (Prospect & Onboarding, Engagement & Retention, and Upsell & Reactivation)
• Team Structure: Work in a collaborative environment with experienced specialists
• Tools We Use: Leverage advanced CRM platforms and automation tools to create sophisticated customer journeys
• Growth Opportunity: Be part of a team transformation that's redefining how we engage with customers across different lifecycle stages
🤝 About your future manager
Coralie Blanc leads the Lifecycle team at Qonto and is currently restructuring it to better align with customer experience maturity stages.
• Her path? After earning her Master's degree from Paris Dauphine, Coralie built her expertise through strategic roles at Air France KLM, AccorHotels, and Kapten. She joined Qonto in 2020 as CRM Lead, where she has been instrumental in building and scaling the CRM team. Her experience spans customer lifecycle management, marketing automation, and data-driven communication strategies across multiple markets.
• What can she bring to the team? Coralie brings deep expertise in designing and executing customer communication strategies. She excels at leveraging data insights to drive growth and customer satisfaction through personalized, multi-channel approaches. As a leader, she focuses on fostering collaboration and empowering team members to develop their skills while contributing to Qonto's expansion across Europe.
🏅 About You
• Experience: Minimum 2 years of hands-on experience in CRM management with a strong focus on automation and customer journey creation
• Technical Expertise: Proven track record in implementing and optimizing automated customer communications across multiple channels (email, SMS, push notifications, in-product)
• Data-Driven: Strong analytical skills with experience in using data to optimize communication strategies
• Collaborative Spirit: Ability to work effectively across teams and contribute to a collaborative environment during this period of team transformation
• Languages: Fluent in English mandatory.
At Qonto we understand that true diversity isn't just about ticking boxes on a hiring checklist. Apply regardless of the boxes you tick! Who knows? You may have the missing piece of the puzzle we've been searching for all along.
🎁 Perks
A tailor-made and dynamic career track. An inclusive work environment. And so much more to help you succeed.
- Offices in Paris, Berlin, Milan, Barcelona, and Belgrade;
- Tailor-made remote work policy depending on the job you apply for and where you live;
- Competitive salary package;
- A meal voucher;
- Public transportation reimbursement (part or global);
- A great health insurance (depending on the country);
- Employee well-being initiatives: access to Moka Care to take care of your mental health and great offers for sports and wellness activities;
- A progressive disability and parenthood policy (1 in 6 of Qonto employees is a parent!) and childcare benefits with selected partners;
- Monthly team events.
💬 Our hiring process:
- Interviews with your Talent Acquisition Manager and future managers
- A remote exercise to demonstrate your skills and give you a taste of what working at Qonto could be like
We will send you an interview guide so you can best prepare yourself.
On average, our process lasts 20 working days and offers usually follow within 48 hours 🤞
To learn more about us:
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