Salesforce is seeking a dynamic, strategic, and creative Social Media Manager to own our social media presence and build a best-in-class influencer program for our flagship product, Agentforce.

In this role, you will be responsible for shaping our brand identity across all social platforms. We are looking for an expert who is equally skilled at crafting platform-native content strategies and managing a robust portfolio of creator and executive partnerships. You will define how our brand shows up in the social landscape and empower our employees and partners to amplify that narrative effectively.

Key Responsibilities

• Social Media Strategy & Execution:

  • Develop and execute a high-impact social media strategy across key platforms (LinkedIn, X, YouTube, etc.).

  • Manage day-to-day social media planning, content calendaring, and active community engagement.

  • Lead social media planning for major product launches, high-profile events, and key company initiatives.

  • Curate and oversee the LinkedIn newsletter as a premier owned-media channel.

• Influencer & Advocacy Leadership:

  • Build and scale an employee advocacy program that empowers Salesforce employees to become authentic brand ambassadors.

  • Manage strategic creator partnerships and external content collaborations.

  • Collaborate with executives to develop and maintain their thought leadership presence on social media.

  • Cultivate and manage relationships with key industry voices and analysts to enhance brand credibility.

• Cross-Functional Collaboration: Partner closely with Product Marketing, Campaign, Event, Content, and Creative teams to identify and execute on high-value social opportunities.

• Analytics & Optimization: Track, analyze, and report on key performance metrics to optimize strategies and demonstrate clear business impact.

• Trend Monitoring: Maintain a deep understanding of platform trends, algorithm shifts, and emerging social channels to ensure we remain at the forefront.

Experience & Skills Required

• Proven Track Record: 5+ years of experience in social media or influencer marketing.

• Strategic Expertise: Deep working knowledge of social media best practices across all major platforms.

• Program Development: Demonstrated success in building or scaling influencer or employee advocacy programs from the ground up.

• Exceptional Communication: Strong writing skills with an ability to craft compelling, high-converting posts for complex enterprise products. (Portfolio submission required).

• Technical Proficiency: Proficiency with design tools such as Figma, Photoshop, and Canva. (Bonus: Video editing capabilities).

• Stakeholder Management: Strong relationship-building skills, with the ability to manage complex relationships with executives, creators, and external partners.

• Analytical Mindset: A data-driven approach to strategy, with fluency in social analytics tools.

• Adaptability: Proven ability to thrive in a fast-paced environment and pivot quickly as priorities evolve.