Director - Sales Programs

Own Company
Own Company

Sales & Business Development

London, UK

Posted on Jun 14, 2026

Description

Salesforce is looking for an experienced Director, Sales Programs to join our Business Operations team in UKI, reporting into the Head of Productivity. In this role, you will lead a team of trusted pipeline business partners — driving best-in-class pipeline and revenue impact programs across the field, building operational rigor, and partnering with Enablement to deliver measurable value to UKI sales.

Responsibilities:

  • Analyze the health of the UKI by interpreting key performance metrics, presenting recommendations to senior leadership, and leading root cause analysis and recovery strategies to ensure the team is focused on the highest-impact activities.

  • Own a consolidated demand generation plan and calendar for all of UKI, aligning to regional and global sales priorities to meet pipeline generation targets.

  • Lead the team to design and execute high-impact, targeted sales programs through rigorous stakeholder management and cross-functional alignment, optimizing for sales engagement and pipeline conversion into ACV.

  • Drive operational excellence by transforming business reporting cadences, partnering with the Enablement team, and contributing to the UKI Productivity Leadership team to foster a high-performance, people-first culture.

Required Qualifications:

  • Significant experience in a sales programs, business development, sales readiness, or marketing role within a high-tech environment.

  • Proven track record leading demand generation campaigns and programs in partnership with senior field sales organizations.

  • Strong analytical and problem-solving skills with a quantitative approach to measuring and optimizing program performance.

  • Exceptional leadership, communication, and stakeholder influencing skills with demonstrated ability to drive cross-functional execution.

Preferred Qualifications:

  • Experience combining sales programs with marketing or sales readiness functions.

  • Familiarity with go-to-market strategy and long-term transformational initiatives.

  • Experience working in or alongside an Enablement function.

  • Proven ability to build and scale operational frameworks in a fast-paced, matrixed environment.