Description

About the Team

The Global Brand & Creative team within Marketing is responsible for brand and marketing creative. From building brand awareness campaigns to producing customer stories that move markets, our multi-faceted team does it all. We’re a collection of thinkers, makers and doers, whose purpose is to bring the brand to life across our wide portfolio of work. Within this team, the Customer & Brand Partnerships Creative function is responsible for how Salesforce shows up in the stories we tell about our customers and in the partnerships and collaborations that extend our brand into new contexts, audiences, and cultural moments.

About the Role

Salesforce is looking for a Senior Lead Copywriter to join our Customer & Brand Partnerships Creative team. This is a role for someone who understands that the most powerful copy doesn't just describe what a product does, it simplifies the complex and reveals what’s possible for real people when they use it.

You know how to find the story inside a customer's success and shape it into something that resonates far beyond the brand. You understand what it means to write in service of a partnership, honoring two voices, two missions, without losing clarity or creative conviction. You're equally at home writing a flagship customer narrative, a co-branded campaign headline, and the social caption that makes someone stop scrolling.

At Salesforce, our customer stories and brand partnerships are among our most visible and strategically important creative outputs. You'll lead copy across the full ecosystem — long-form storytelling, campaign and activation copy, editorial, digital, and more — and you'll do it with intelligence, empathy, and a strong editorial point of view.

What You'll Do

Lead copy development across customer marketing and brand partnership creative — including customer stories, campaign copy, co-branded activations, editorial content, digital and social, and experiential touchpoints

Shape and maintain narrative coherence across complex, multi-format programs; ensuring every piece of copy ladders up to a unified story with real emotional impact

Interview customers, distill complex business outcomes, and translate them into narratives that feel human, compelling, and strategically aligned

Act as a senior creative voice and copy lead on cross-functional teams — partnering with creative directors, designers, strategists, and brand partnership managers from brief through delivery

Write across a wide range of voices and formats — from bold campaign headlines and punchy social copy to long-form storytelling and editorial features

Drive creative concepting and ideation, bringing a strong copy perspective to the earliest stages of a project

Uphold and evolve Salesforce brand voice and tone across all customer and partnership outputs

Manage multiple workstreams simultaneously across pods and programs, meeting deadlines in a fast-paced, high-output environment

Incorporate feedback with grace and iterate quickly — balancing creative conviction with collaborative flexibility

What Experience You Have

7-10 years of copywriting experience, with a strong track record in brand, customer marketing, integrated campaigns, or editorial contexts

A portfolio that demonstrates narrative range and strategic depth — storytelling that builds across touchpoints and connects with a real audience

Proven ability to make complex technology or B2B subject matter feel simple, human, and compelling — ideally with experience writing customer or case study content

Deep understanding of brand voice and how to apply, protect, and evolve it across diverse formats, surfaces, and partnership contexts

Experience leading copy on cross-functional creative teams and collaborating closely with designers, strategists, and senior stakeholders

Exceptional editorial instincts: structure, rhythm, clarity, and economy of language at every scale

Experience working within or alongside brand partnerships, sponsorships, or co-branded programs is a strong plus

Agency experience (in-house or external) is a plus

Comfortable working at both the strategic and executional level — moving fluidly between big-picture narrative framing and line-level copy craft

You Are Excited About This Role Because:

You believe the best brand copy lives in the intersection of truth and feeling — and you know how to find that intersection every time

You love making technology feel human and customer stories feel inevitable

You're energized by the creative complexity of partnership work — honoring multiple stakeholders while keeping the story clear and compelling

You want your words to travel: in campaigns, in conversations, in the hands of sales teams, on stages, and across screens around the world

You thrive when you're leading and building something with a team

We Are Excited About You Because:

You have a strong, clear voice and the editorial judgment to know when to lead and when to listen

You're a strategic thinker who doesn't lose craft when the stakes get high

You're proactive and resourceful. You find the path, and move without waiting

You ask smart questions, take feedback well, and make the work better every round