Description
About Salesforce
Salesforce is the world's #1 AI CRM, helping companies of every size and industry connect with their customers in a whole new way. Founded in 1999 and headquartered in San Francisco, Salesforce is a Fortune 500 company with over 70,000 employees worldwide, serving more than 150,000 customers globally.
Our platform — spanning Sales, Service, Marketing, Commerce, Analytics, and more — is trusted by companies from startups to Fortune 500s to build stronger customer relationships, drive growth, and create meaningful impact. At Salesforce, we believe business is the greatest platform for change, and our values — Trust, Customer Success, Innovation, Equality, and Sustainability — guide everything we do.
We're growing our Creative & Brand organization in Mexico City, and we're looking for bold, systems-driven design leaders to shape how Salesforce looks, moves, and communicates at scale.
About the Role
We are seeking a Senior Manager, Motion Design to lead the origination of foundational motion identity systems for Salesforce's global brand. This is not a production or execution role — this is a strategic, systems-level design leadership position based in Mexico City.
In this role, you will be responsible for architecting repeatable "motion DNA" and scalable toolkits that creative teams across the globe can adopt, adapt, and build upon. You will also pioneer Agentic Creativity at Salesforce, leveraging a cutting-edge AI stack to scale these systems 30% faster while preserving the human brand craft that defines our visual identity.
What You'll Do
Strategic Motion System Design
Originate and architect foundational motion identity systems that serve as the repeatable "motion DNA" for Salesforce's global brand
Develop systemic motion toolkits, templates, and frameworks that enable global creative teams to self-serve with consistency
Define and govern motion standards, ensuring 100% brand compliance across all system outputs
Shift the team's creative output so that 40% is dedicated purely to systemic origination — moving away from one-off execution toward scalable, reusable infrastructure
Agentic Creativity & AI-Powered Workflows
Pioneer the use of an advanced AI stack to accelerate motion design workflows at enterprise scale
Bridge traditional motion tools (e.g., After Effects) with modern generative AI and agentic workflows
Drive a 30% increase in system production speed without sacrificing brand integrity or human craft
Evaluate and implement emerging AI-powered motion technologies as the creative landscape evolves
Executive Stakeholder Engagement
Present and defend original motion systems to executive audiences, targeting a 70% immediate executive approval rate on first presentation
Collaborate cross-functionally with Brand, Marketing, and Creative leadership to align motion systems with broader brand strategy
Communicate design decisions with clarity, persuasion, and executive-level fluency in English
People Leadership & Team Development
Lead and inspire a team of motion designers, establishing a culture of systemic thinking and creative innovation
Mentor designers in both traditional craft and AI-augmented workflows
Set quality standards and KPI frameworks to measure the systemic impact of the team's output
What We're Looking For
Required Qualifications
10+ years of world-class motion design experience, with a demonstrated portfolio of systems-level, brand-defining work
Proven track record of originating motion identity systems — not just executing videos or adapting existing assets
Deep expertise in After Effects and the broader Adobe Creative Suite
Hands-on experience with generative AI tools applied to motion and video workflows
Executive-level English communication skills (written and verbal) — mandatory
Demonstrated ability to present design strategy and systems to senior and C-level stakeholders
Experience working in a global, matrixed organization
Advanced Stack & AI Generative Mastery: full command of the contemporary AI creative stack, including tools like Kling 3.0, Veo 3.1, Luma Agents, and Runway Gen-4.5.
Ability to build custom, AI-native generative workflows that prioritize brand soul over generic output, successfully bridging traditional motion tools like After Effects (used for final quality checks) with modern production models.
Preferred Qualifications
Experience leading motion design at a global technology or enterprise software company
Background in brand systems design (not just campaign or video production contexts)
Knowledge of prompt engineering for AI-assisted visual and motion content generation
Experience building and scaling creative toolkits for geographically distributed teams
How Success Is Measured
This role is KPI-driven. Performance will be evaluated against the following metrics:
Executive approval rate on original motion systems: 70% on first presentation
Brand compliance rate across all system outputs: 100%
Team output dedicated to systemic origination: 40% of total output
Production speed improvement via AI stack: 30% faster vs. baseline
Why Salesforce
Joining Salesforce means joining a company that puts its values into action every day.
As a Senior Manager, Motion Design in Mexico City, you will:
Define how one of the world's most recognized enterprise brands moves and feels globally
Work at the frontier of AI-augmented creative workflows, alongside world-class designers and technologists
Build systems that scale your craft across markets, teams, and platforms
Be part of a company consistently recognized as one of the World's Most Innovative Companies and a Best Place to Work
Grow your career within a global organization committed to equality, innovation, and sustainability
Access competitive compensation, benefits, equity, and professional development resources.