Description

Overview Of The Role

Salesforce is looking for a Senior Manager, Global Search Engine Marketing to lead our paid search program across all markets and channels. In this role, you will define and execute global SEM strategy, build AI-powered workflows that scale our programs, and work cross-functionally with Web, SEO, Analytics, and Product to connect paid search performance to pipeline and revenue outcomes. This is a hybrid role with three days in office each week.

Responsibilities

• Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms — including keyword architecture, bid strategy, campaign structure, and budget management tied to pipeline and revenue goals

• Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting pipelines, and bidding optimization — and develop a point of view on winning in AI-native search environments (Performance Max, AI Overviews, conversational search)

• Partner with SEO, Web, and Product teams to align paid and organic search strategy, optimize landing pages for conversion and message-match, and leverage product-qualified lead (PQL) signals to inform audience targeting

• Define the SEM measurement framework — from click to pipeline to revenue — and communicate insights, experiment results, and strategic recommendations to senior leadership through clear dashboards and data narratives

Required Qualifications

• 7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability

• Deep hands-on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience-based buying, with demonstrated skill in keyword architecture, match type strategy, and Quality Score optimization

• Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel; familiarity with the evolving answer engine optimization (AEO) and AI search landscape

• Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor

Preferred Qualifications

• Experience in B2B SaaS or product-led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution

• Background working with product-qualified lead (PQL) or marketing-qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling

• Experience managing or mentoring SEM specialists or agency partners

• Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs