Description

Role Overview

The Customer Advocacy & Engagement Specialist is a vital driver of our customer-centric vision. In this role, you don't just manage data; you curate the voice of our customers to fuel business growth. You will be responsible for identifying high-potential advocates, orchestrating the development of customer success assets, and managing the strategic pipeline that connects our most successful customers with our global sales and marketing goals.

Responsibilities

• Strategic Pipeline & Lifecycle Management: Identify and source new customer stories by analyzing account health and success milestones. Maintain a robust pipeline of advocates ready to participate in key initiatives.
• Reference Ecosystem Orchestration: Manage 1-1 reference requests and maintain the integrity of our reference database. You will ensure customer attributes are updated and reference usage is tracked to prevent "advocate fatigue."
• Content & Asset Development: Lead the end-to-end execution of customer assets. This includes managing workflows from initial discovery to final publication on our corporate website, social platforms, and sales portals.
• Operational Excellence: Build and document the processes that make our program scale. You will create reports and dashboards in Salesforce to provide visibility into advocacy impact and program ROI.

Your Background

• Experience: 3+ years in customer advocacy, reference management, or cross-functional marketing support.
• Technical Proficiency: Strong command of Salesforce and MS Office. Experience with ReferenceEdge is highly preferred.
• Project Leadership: Proven ability to move complex projects (like customer stories or video assets) to completion reliably and repeatedly.
• Communication: A clear and direct communicator who is comfortable engaging with internal stakeholders and external customer champions.
• Operational Discipline: You have an eye for detail and a passion for building structured processes that solve business challenges.