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Key Account Executive Consumer Goods - MuleSoft

Own Company

Own Company

Sales & Business Development
Brussels, Belgium
Posted on Jan 8, 2026

Description

Job Overview

We are seeking an experienced Key Account Executive to own and grow the MuleSoft business within a larger CG account, one of the world's largest consumer goods companies. This senior sales role requires a proven track record in enterprise software sales, deep understanding of integration and data connectivity solutions, and the ability to drive complex, multi-million dollar deals with C-level executives in the retail and consumer goods industry.

Key Responsibilities

Territory & Account Management

  • Own and drive the MuleSoft business within this customer as a strategic enterprise account

  • Develop and execute comprehensive account strategies to penetrate multiple business units and geographies within this customer

  • Build and maintain strong relationships with C-level executives, IT leadership, and business stakeholders across the organization

  • Navigate the complex organizational structure of a global consumer goods enterprise

  • Identify expansion opportunities across supply chain, manufacturing, distribution, e-commerce, and customer experience functions

Sales Excellence

  • Achieve annual quota targets for New Annual Contract Value (NACV) and Net New Annual Order Value (NNAOV)

  • Manage complex, multi-stakeholder sales cycles spanning multiple countries and business units

  • Lead white space analysis and land-and-expand strategies within the customer ecosystem

  • Develop compelling business cases that demonstrate ROI specific to consumer goods and retail challenges

  • Forecast accurately and provide regular business updates to management

Solution Selling & Technical Acumen

  • Position MuleSoft's integration platform as a strategic enabler for retail and consumer goods digital transformation

  • Articulate business value of API-led connectivity for omnichannel retail, supply chain optimization, and connected manufacturing

  • Address industry-specific use cases including DTC e-commerce integration, brewery operations, distribution management, and customer data platforms

  • Collaborate with Solutions Engineers and Technical Architects to design solutions for complex consumer goods scenarios

  • Understand competitive landscape in retail/CPG integration and effectively differentiate MuleSoft offerings

Team Collaboration

  • Work closely with cross-functional teams including Solutions Engineering, Customer Success, and Partners

  • Mentor and guide junior team members when appropriate

  • Participate in regional sales initiatives and best practice sharing

Required Qualifications

Experience & Background

  • 8-10+ years of enterprise B2B software sales experience

  • Proven track record in solution selling within integration, data, middleware, or enterprise software

  • Experience managing large, complex deals ($500K+ ACV)

  • History of quota attainment and territory growth

Technical & Industry Knowledge

  • Understanding of API management, integration platforms, and data connectivity solutions

  • Familiarity with enterprise architecture concepts and digital transformation initiatives

  • Knowledge of cloud platforms and hybrid integration patterns

  • Deep experience in retail and consumer goods industry with understanding of:

    • Supply chain and logistics systems (SAP, Oracle, warehouse management)

    • E-commerce platforms and DTC sales channels

    • Manufacturing execution systems and brewery operations

    • Point-of-sale and retail management systems

    • Customer data platforms and loyalty programs

    • IoT and connected product initiatives

Skills & Competencies

  • Exceptional consultative selling and relationship building skills

  • Strong executive presence and communication abilities for engaging with global enterprise leadership

  • Ability to navigate complex, matrixed organizational structures in multinational corporations

  • Strategic thinking and account planning capabilities for large enterprise accounts

  • Excellent presentation and demonstration skills

  • Understanding of global business dynamics and multi-country sales coordination

  • Experience with large-deal orchestration ($1M+ opportunities)

Language & Location

  • Fluency in English and Dutch

  • French language skills are a strong plus

  • Based in Belgium

  • Willingness to travel internationally to support the customer's global operations

Preferred Qualifications

Additional Experience

  • Previous experience selling to global consumer goods companies

  • Background working with beverage, brewery, or manufacturing industries

  • Experience with MuleSoft or similar integration platforms

  • Background in technical pre-sales or solution architecture

  • Experience in management consulting or business transformation within retail/CPG

  • Track record in emerging technology adoption and evangelism

Certifications & Education

  • MuleSoft Certified Integration Architect (preferred)

  • Bachelor or master degree in Business, Engineering, or related field

  • Advanced degree (MBA, etc.) is a plus

Success Metrics

Quantitative Measures

  • Achievement of annual NACV/NNAOV targets

  • Pipeline generation and conversion metrics

  • Account growth and customer expansion

  • Forecast accuracy and predictability

Qualitative Measures

  • Customer satisfaction and relationship quality

  • Market presence and thought leadership

  • Team collaboration and knowledge sharing

  • Strategic account planning excellence

What We Offer

  • Competitive base salary with uncapped commission structure

  • Comprehensive benefits package

  • Professional development and certification opportunities

  • Access to cutting-edge technology and training

  • Collaborative, high-performance team environment

  • Opportunity to shape the future of enterprise integration

Application Process

Candidates should have demonstrable experience in enterprise software sales with a focus on technical solutions within the retail and consumer goods sector. We're looking for someone who can immediately engage with customer stakeholders and drive significant business growth in this strategic account.

This role reports to the Regional Sales Director and is part of the broader MuleSoft EMEA sales organization.