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Vice President of Corporate Marketing - Onsite in Mountain View, CA

Moveworks

Moveworks

Marketing & Communications
Mountain View, CA, USA
Posted on Friday, March 15, 2024

Vice President of Corporate Marketing - Onsite in Mountain View, CA

Overview:

As the Vice President of Corporate Marketing , you will play a pivotal role in shaping and executing the overall corporate marketing strategy which aligns with the overall business goals and objectives. You will be responsible for fostering creativity across various departments to elevate brand awareness, optimize brand strategy, and integrate corporate marketing efforts to the business. This role requires a combination of strategic thinking, creative vision, and leadership skills to drive brand growth and differentiation in the market. This role reports to the CEO

Who We Are

Moveworks is the copilot platform for automating employee support, empowering our customer’s workforce to converse with all of their business systems through natural language. Powered by the world’s most advanced LLMs and our proprietary MoveLM models, our copilot enables users to search information, automate tasks, and create content with generative AI.

Brands such as Databricks, Broadcom, DocuSign, and Palo Alto Networks leverage Moveworks to automate L1 support, enhance the employee experience, and navigate critical business initiatives.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the 2023 Forbes Cloud 100 list as well as the Forbes AI 50 list for five consecutive years, while also earning recognition as the winner of the 2023 Edison Awards for AI Optimized Productivity, and as the Best Bot Solution at the 2022 AI Breakthrough Awards.

Moveworks has over 500 employees in six offices around the world, and is backed by some of the world's most prominent investors, including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.

Come join one of the most innovative teams on the planet!

What you will do

Brand Strategy Development:

  • Develop and elevate the company's brand strategy in alignment with its business objectives and market positioning.
  • Conduct market research and analysis to identify customer insights, market trends, and competitive landscape to inform brand strategy.
  • Collaborate with senior leadership to establish brand goals, objectives, and key performance indicators (KPIs).

Creative Direction:

  • Provide creative direction and guidance to internal teams and external agencies in the development of brand assets, including visual identity, messaging, and content.
  • Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts that align with the brand strategy.
  • Ensure consistency and cohesiveness in brand expression across all touchpoints, including advertising, packaging, digital platforms, and events.

Corporate Events:

  • Responsible for spearheading and providing a comprehensive overview of corporate and industry gatherings, user conferences, booth construction and managing participation in trade shows. Additionally, tasked with leading Sales Kickoff (SKO), Presidents Club, and other pivotal corporate events.

Brand Communication:

  • Oversee the development and execution of integrated marketing campaigns that effectively communicate the brand's value proposition and drive brand awareness, engagement, and loyalty.
  • Collaborate with the marketing and communications teams to develop compelling storytelling narratives and content that resonate with target audiences.
  • Monitor and analyze the performance of brand campaigns and initiatives, leveraging data insights to optimize future strategies and tactics.

Cross-Functional Collaboration:

  • Partner with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and integration of brand initiatives throughout the organization.
  • Act as a brand ambassador internally, fostering a culture of creativity, innovation, and brand advocacy among employees.

Leadership and Management:

  • Build and lead a high-performing team of brand, creative, and corporate event professionals, providing mentorship, guidance, and development opportunities.
  • Oversee the allocation of budgets and planning of resources for brand and creative initiatives, as well as corporate events, ensuring optimal resource utilization and alignment with strategic goals.

Qualifications:

  • This role requires in-office presence in Mountain View, CA. This role also requires 25-30% travel
  • Bachelor's degree in marketing, communications, business administration, or related field; Master's degree preferred.
  • Proven experience (10+ years) in brand management, marketing, or related roles, with a focus on brand strategy and creative development.
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand initiatives.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders at all levels.
  • Demonstrated leadership experience, with the ability to inspire and motivate cross-functional teams to achieve common goals.
  • Creative vision and a passion for innovation, with a track record of developing and executing successful brand campaigns.
  • Proficiency in marketing analytics and tools for measuring brand performance and ROI.
  • You must have at least one prior experience working in a fast-paced, dynamic start-up environment, preferably within the Enterprise software industry.

Compensation Base Range: $250,000-$350,000

Compensation Structure: Base + Bonus + Equity

*Our compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans.
Ultimately, in determining pay, final offers may vary from the amount listed based on geography, the role’s scope and complexity, the candidate’s experience and expertise, and other factors.

Moveworks Is An Equal Opportunity Employer
*Moveworks is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.

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