Mollie is seeking a dynamic, determined and experienced Head of Growth Marketing to lead us through a scaling up of our global lead generation program in order to 10X leads across our self-serve and direct sales channels by in 2025. The successful candidate will be a key decision-maker in Mollie’s GTM strategy and part of the Brand & Growth domain executive leadership team, manage 10+ performance marketers (Paid Search, Paid Social, Email, SEO, Web, Analytics), and day-to-day own the strategy, plan and roadmaps for Mollie’s centralized Demand Generation and Website teams based in Amsterdam.

Key responsibilities

Growth Marketing Leadership:

• Turn around the growth marketing area to significantly boost lead generation.

• Oversee the global lead generation program, ensuring alignment with regional domains and field marketing teams.

• Develop and execute comprehensive growth plans across multiple channels and lifecycle stages per focus market.

Collaboration, planning and stakeholder management:

• Play leading role in annual planning and budget setting across Mollie’s focus regions.

• Work with stakeholders across the org to set budget and plans for growth marketing channels.

• Support successful marketing campaign execution - including brand, lead generation, GTM and other campaigns - through providing frameworks for measurement, self-serve tools, guides, insights and rigorous reporting.

• Report on marketing results and justify spend to senior stakeholders, including C-level executives and the founder.

• Influence and collaborate with senior leadership to ensure alignment and support for growth initiatives.

Craft and performance management:

• Coach and manage 10 performance marketing specialists, covering areas such as paid search, paid media, web, SEO, marketing email, marketing tech, and analytics.

• Foster a collaborative and high-performing team culture, providing guidance and professional development.

Data-Driven Decision Making:

• Own marketing data and analytics, guiding the marketing and commerce teams towards best practices and data-led decision-making.

• Maintain a razor-sharp technical understanding, gradually taking over management of our full marketing tech stack, including Framer, our CRM, Google Analytics 4, and more.

Why Join Us:

• Be a crucial part of our growth journey, contributing to market and product expansion.

• Leverage new technologies with a strong product and extensive customer base.

• Enjoy pan-European scope in a matrixed organization, gaining valuable experience and the opportunity to build a lasting legacy.

• Participate in shaping the future of the organization through strategic decisions.

Ideal Candidate Profile:

• Proven experience in B2B/SaaS growth marketing, with a track record of successfully turning around marketing functions and driving lead generation.

• Technical proficiency in marketing data and analytics, with the ability to manage and optimize a complex marketing tech stack.

• Demonstrated ability to lead and develop high-performing marketing teams.

• Strong communication and stakeholder management skills, with the confidence to report to and influence C-suite executives.

• Resilient and composed under pressure, with a non-defensive attitude and the ability to positively influence others.

• Willingness to embrace change and continuously level up the organization’s marketing capabilities.

• Preference for candidates with broader B2B/SaaS experience rather than exclusively fintech.

• Has successfully led a similar transformation in a previous role.

If you are passionate about driving growth and have the expertise to lead our marketing efforts, we encourage you to apply and join us on this exciting journey.