Growth SEO/CRM Global Manager
Hotmart
Position Overview
We are seeking a strategic and technically skilled SEO & CRM Manager to lead our organic growth and CRM infrastructure initiatives across global markets. This role combines deep expertise in SEO/AEO (80% focus) with technical CRM management (20% focus), driving visibility, traffic, and user engagement across Brazil, LATAM, and Europe.
Location: SP or BH (3x in office per week)
Responsibilities
- Define and execute the global SEO/AEO roadmap aligned with business objectives across BR, LATAM, and Europe
- Manage the external AEO agency partnership, including goal setting, performance monitoring, and optimization
- Conduct comprehensive technical SEO audits across all Hotmart properties (blog, landing pages, product pages) to identify and resolve crawling, indexing, and site architecture issues
- Collaborate with engineering teams to prioritize and implement technical SEO improvements
- Monitor Google Search Console, Semrush, and analytics for technical issues and opportunities
- Develop content strategies based on keyword research, search intent analysis, and competitive insights
- Collaborate with PR team to develop SEO-optimized content that earns media coverage and backlinks
- Configure and optimize the Insider CRM platform for campaign deployment across business units
- Set up audience segmentation, triggers, automation workflows, and technical integrations
- Ensure proper data flow between systems (website, analytics, CRM) for effective targeting
- Implement tracking and attribution to measure campaign effectiveness
Required Qualifications
- Proven ability to define and scale a global SEO strategy that drives measurable business impact, across multi-market environments
- Deep technical SEO expertise, including crawling/indexing, site architecture, structured data, Core Web Vitals, international SEO best practices, AEO and GEO
- Strong experience translating insights into clear roadmaps and partnering with Engineering, Product, and Content to execute high-impact improvements
- Demonstrated ability to build data-driven content strategies aligned with search intent and conversion outcomes
- Solid working knowledge of CRM platforms and lifecycle marketing fundamentals (segmentation, automation, tracking, and attribution)
- Experience with SEO/AEO tools such as Google Search Console, SEMRush, Screaming Frog, Profound, Google Analytics, etc
POR QUE TRANSFORMAR AO NOSSO LADO?
- Plano de saúde e odontológico com cobertura nacional, sem custo para o colaborador e com coparticipação para cônjuge e dependentes;
- Vale refeição/alimentação (Flash - bandeira Visa);
- Benefício flexível (Flash Multibenefícios - bandeira Visa), podendo ser destinado à alimentação, refeição, mobilidade (aplicativos de transporte, combustível, transporte público em SP), cultura, saúde e educação;
- Previdência privada;
- Vale transporte;
- Seguro de vida;
- Wellhub;
- Auxílio creche para filhos de até cinco anos;
- Budget de educação: valor destinado aos investimentos relacionados à sua educação, de forma a contribuir para desenvolver e potencializar suas competências;
- Incentivo ao aprendizado de idiomas por meio de plataforma online;
- Baby On Board: benefício oferecido para as pessoas que estão se preparando para a maternidade e paternidade;
- Licença maternidade estendida (180 dias);
- Licença Paternidade estendida (30 dias);
- Conexa Saúde: acesso online gratuito a profissionais da área da saúde - Nutricionista e Psicólogo;
- Participação anual nos lucros e resultados da companhia (PLR);
- Hotmart Recharge: bônus de 30% do salário bruto mensal, pago após cumprir o período aquisitivo de férias de 30 dias.
VEM PRA HOTMART
Fazer parte do nosso time é ter a certeza de que seu trabalho transforma vidas em escala global. Vem para a Hotmart e faça parte dessa transformação!