We are seeking an experienced and dynamic Senior Website Marketing Manager to join our world-class B2B marketing team at Axonius. In this role, you'll be instrumental in driving the strategic vision, development, and optimization of our global website, with a strong focus on scaling its capabilities and impact. If you are a data-driven, user-centric leader with a passion for crafting and scaling exceptional digital experiences, we invite you to apply and help us elevate our web presence to new heights.

What You’ll Do:

• Supports the overarching strategic vision (strategy, roadmap, and requirements) of all major web projects spanning design, development, and optimization.
• Create, prioritize, and maintain a website roadmap based on organization and user needs including effectively communicating roadmap to leadership and stakeholders, and product requirements to development team/external vendors
• Drives the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and development, execution, reporting and analytics.
• Focus on building new capabilities, experiences and a roadmap for content and experiences across platforms.
• Lead the execution of B2B focused website initiatives (features/functionality, content, experiences) for the site based on business needs, data, insights, trends, etc.
• Prioritize features and maintain product backlog for website development based on user value, organizational needs, and technical feasibility
• Define and drive key performance indicators and success metrics for B2B content and experiences.
• Leverage data to uncover trends, identify user segments and funnels, and to inform product decisions for the website (ie. user experience).
• Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution.
• Content Implementation:
• Implement new content on the website, including, but not limited to blog posts, product pages, category pages, lead magnets, and landing pages.
• Work closely with the marketing team to ensure content is aligned with overall strategy and is in alignment with briefs

Who You Are:

• Strategic Thinker: You have a knack for seeing the big picture and can translate business goals into impactful website strategies that drive growth and engagement.
• Data-Driven: You rely on data and analytics to make informed decisions, continuously optimizing the website to improve performance and user experience.
• Creative Problem Solver: You thrive on challenges and are always looking for innovative solutions to elevate the website’s effectiveness.
• User-Centric: You have a deep understanding of the user journey and are committed to creating intuitive and engaging experiences that meet user needs.
• Collaborative Leader: You excel in cross-functional environments, working closely with design, content, and development teams to bring your vision to life.
• Tech-Savvy: You stay up-to-date with the latest web technologies and best practices, and are comfortable managing CMS platforms, A/B testing tools, and analytics software.
• Adaptable: You can quickly adjust to new information or changing priorities, always keeping the website strategy aligned with evolving business objectives.
• Customer-Focused: You prioritize understanding and anticipating customer needs, making decisions that enhance customer satisfaction and loyalty.
• Results-Oriented: You are driven by measurable outcomes, always setting clear goals and delivering results that make a tangible impact on the business

Your Qualifications and Skills:

• 7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.
• Managed and led corporate websites on various content management systems ( e.g. ContentFull, ContentStack, Wordpress, AEM). Ideally, you’ll have experience with Headless CMS also.
• Understanding of the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, platform tools, localization, and budgeting.
• Experience in leading the design, UX, development, and content creation of Websites, to craft compelling, high performing B2B web experience.
• Experience with localization tools such as WeGlot, WebFlow, Welocalise, Smartling, etc
• Highly effective collaborator, strategic partner, and consensus builder with other teams, helping them translate business requirements into customer-centric web experiences.
• Demonstrated ability to work collaboratively with senior executives and across functional teams, particularly in aligning cross-functional strategies and initiatives.
• Strong understanding of SEO, content marketing, and digital marketing best practices.
• Exceptional writing, editing, leadership, and communication skills, capable of articulating vision and influencing both internal teams and external partners.
• Strong analytical skills and experience with analytical and market research tools.

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